Recently, Renault introduced their new operational director, Tavares Carlos, as well as their plans for the next few years. The objective of the new director is rather hard: he has to make the Renault brand a powerful name in both Europe and America but the company also wants to penetrate the Chinese market, especially in the niche of SUVs.
They are also being aggressive with eco-technology since they are looking to incorporate solar panels to the roofs of their factories in France. The solar panel project is the biggest for the automobile industry as the solar panels will cover 450,000 square meters and supply 60 megawatts of power which is enough to power 20,000 homes.
The fabrication will commence in June and they will not be finished until February next year. By doing this, the firm wishes to reduce the effects of the pollution on the environment. There had been a similar project started by Seat in their Spanish plants.
Renault is also focusing to repair their image pertaining to industrial espionage. Renault really should become an attractive mark, and they need to sell many expensive cars, and to improve its image in front of the clients, where Nissan already works well. The espionage scandal has generated some deterioration of their image yet it's only part of their challenges. The top brass at Renault additionally admits to old designs and unhip image.
Radical changes began to take place at the company the moment Renault hired Laurens van den Acker as chief designer. The latest generation of Clio is going to show us a work of two years and the general opinion is that Renault excels on the car electronics and has improved on many other features as well.
Renault has been under pressure somewhat in the medium to superior class of cars reducing from 150,000 cars sold in 2005 to merely 100,000 cars last year. The new line of Renault cars are not expected to hit the market prior to the 2014-15 season, they need to do their best to exploit those cars that sell well in their current line. The press in France feel that Renault must make an effort to even out the large divide between their partner, Nissan in the amount of cars sold as Nissan has sold over four million cars while Renault has sold 2.6 million cars.
Another aspect that Renault is looking to resolve is their lack of any presence in the Chinese market as they look to establish themselves in 2013 to 2016. In addition, they do not have pretty much any presence in the United States since they quit decades ago. While they currently dont have any plans to reenter the US market, they've been seeking to maximize their positions in Russia and Brazil. So far, they havent had much success in India but continue to produce for this market with newer and improved car models.
Consequently, for Renault to realize their goal of selling an additional 400,000 cars in the next few years, they will need to continue to innovate and improve the designs on all their cars.
They are also being aggressive with eco-technology since they are looking to incorporate solar panels to the roofs of their factories in France. The solar panel project is the biggest for the automobile industry as the solar panels will cover 450,000 square meters and supply 60 megawatts of power which is enough to power 20,000 homes.
The fabrication will commence in June and they will not be finished until February next year. By doing this, the firm wishes to reduce the effects of the pollution on the environment. There had been a similar project started by Seat in their Spanish plants.
Renault is also focusing to repair their image pertaining to industrial espionage. Renault really should become an attractive mark, and they need to sell many expensive cars, and to improve its image in front of the clients, where Nissan already works well. The espionage scandal has generated some deterioration of their image yet it's only part of their challenges. The top brass at Renault additionally admits to old designs and unhip image.
Radical changes began to take place at the company the moment Renault hired Laurens van den Acker as chief designer. The latest generation of Clio is going to show us a work of two years and the general opinion is that Renault excels on the car electronics and has improved on many other features as well.
Renault has been under pressure somewhat in the medium to superior class of cars reducing from 150,000 cars sold in 2005 to merely 100,000 cars last year. The new line of Renault cars are not expected to hit the market prior to the 2014-15 season, they need to do their best to exploit those cars that sell well in their current line. The press in France feel that Renault must make an effort to even out the large divide between their partner, Nissan in the amount of cars sold as Nissan has sold over four million cars while Renault has sold 2.6 million cars.
Another aspect that Renault is looking to resolve is their lack of any presence in the Chinese market as they look to establish themselves in 2013 to 2016. In addition, they do not have pretty much any presence in the United States since they quit decades ago. While they currently dont have any plans to reenter the US market, they've been seeking to maximize their positions in Russia and Brazil. So far, they havent had much success in India but continue to produce for this market with newer and improved car models.
Consequently, for Renault to realize their goal of selling an additional 400,000 cars in the next few years, they will need to continue to innovate and improve the designs on all their cars.
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